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What is PlayaPlaya ?

PlayaPlaya's Story


We have created PlayaPlaya because we love summertime, beachlife and pretty things... and because we love each other as well (whos said cheesy?!)

PlayaPlaya was born in September 2014, a few days after we got married, as we were on our honeymoon on the French Riviera, daydreaming together about and coming up with ideas that could change our life furthermore. In fact we had been dreaming about working together for a while, about launching our own brand and even about leaving Paris to settle down by the seaside...

Obviously, we started by coming up with some weird ideas at first (admittedly quite a few of them actually), until we noticed that people around us were mostly carrying weird, non-practical, fairly unpleasant and expensive-looking bags…

- "Look at the bags people take to the beach, that’s a weird mix, isn’t it?”

And it was a weird mix indeed.

Very enthusiastic that this grain of salt of an idea could make sense, we came back to Paris super excited and re-energised.

Take a few months of relentless work, add a few lovely encounters, support from our friends, a few drops of craziness and a handful of sand, mix together and voilà: the brand and the first PlayaPlaya products were born. And that is cool!

The PlayaPlaya Concept


Our concept is to create collections of Beach Bags and Summer Bags that make you dream of a never ending summer

We will do our best each S/S season to surprise you with a new collection of bags made to relax at the beach, take on weekend trips or for sunny drinks outdoors…

Why is my PlayaPlaya beach bag so perfect for summer?

It is oversized and can resist anything
It is produced with high quality materials and a lot of love
It is beautiful, elegant and it has a really cool style
IIt can be folded and packed into your travel luggage
It will not hurt the skin of your hips or shoulders even when extra-full